Website Project Examples

These illustrative scenarios show the kinds of questions to resolve when planning a website. They are not client case studies or reports of completed results.

Local Service Website

Trades and local services

Planning example

Common Need:

Visitors need to quickly understand the services offered, where they are available and how to make an enquiry.

Planning Considerations:

Plan a clear service structure, contact options, location information and mobile-friendly page layouts.

Questions to Resolve:

List the key services and service areas

Make phone and enquiry options easy to find

Prepare accurate business details and page content

Review search and contact information before launch

Online Shop Planning

Retail and product businesses

Planning example

Common Need:

An online shop needs clear product information and a workable route from selection through payment and fulfilment.

Planning Considerations:

Map product categories, checkout requirements, payment-provider needs, shipping and the order-management process.

Questions to Resolve:

Organize products and category information

Confirm checkout and payment requirements

Plan shipping, tax and stock workflows

Identify any third-party service dependencies

Appointment-Based Website

Services with bookings

Planning example

Common Need:

Visitors need to see what is offered, understand availability and know how to request or book an appointment.

Planning Considerations:

Define service details, booking steps, contact preferences and the information customers should receive.

Questions to Resolve:

Describe services and any relevant prerequisites

Choose an enquiry or booking route

Set expectations for confirmation and follow-up

Check accessibility on phone and desktop

Start with a Clear Project Brief

Outline the audience, pages, content, features and practical constraints to help define the scope.

Audience

Who the site is for

Content

What visitors need to know

Scope

Features and responsibilities